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The mediating role of hedonic motivation on the relationship between adoption of e-banking and its determinants

Salimon, Maruf Gbadebo; Bin Yusoff, Rushami Zien; … - In: The international journal of bank marketing : IJBM 35 (2017) 4, pp. 558-582

Persistent link: https://www.econbiz.de/10011725697

SMEs' adoption of Artificial Intelligence-chatbots for marketing communication : a conceptual framework for an emerging economy

Mokhtar, Sany Sanuri Mohd; Salimon, Maruf Gbadebo - In: Marketing Communications and Brand Development in …, (pp. 25-53). 2022

Persistent link: https://www.econbiz.de/10013280174

Malaysian SMEs m-commerce adoption : TAM 3, UTAUT 2 and TOE approach

Salimon, Maruf Gbadebo; Olanrewaju Kareem; Mokhtar, … - In: Journal of science and technology policy management : JSTPM 14 (2023) 1, pp. 98-126

Persistent link: https://www.econbiz.de/10014309717

Building brand loyalty : an application of expectation confirmation model in mobile social commerce

Aslam, Wajeeha; Ham, Marija; Farhat, Kashif - In: Pakistan journal of commerce and social sciences 13 (2019) 4, pp. 806-825

The study seeks to examine the role of perceived usefulness (PU) and confirmation (CN) on continuance usage intention of mobile social commerce (CI) and on user satisfaction (S). Furthermore, it examines the role of continuance intention and user satisfaction on brand loyalty (BL). Also, this...

Persistent link: https://www.econbiz.de/10012153426