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~subject:"Innovationsdiffusion"
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Innovationsdiffusion
Consumer behaviour
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Brand management
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Markenführung
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Social Web
9
Social web
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Beziehungsmarketing
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Künstliche Intelligenz
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Mobilkommunikation
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Innovation diffusion
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Marketingmanagement
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Business network
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Data protection
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Datenschutz
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E-commerce
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Electronic Commerce
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Innovation adoption
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Innovationsakzeptanz
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Internet marketing
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Italy
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Marketing
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Strategic management
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Strategisches Management
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Unternehmensnetzwerk
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Betriebliche Wertschöpfung
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Brand image
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Business-to-business marketing
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Confidence
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Environmental consciousness
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Italien
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Pagani, Margherita
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Barbarossa, Camilla
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Borges, Mónica S.
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Gao, Tao
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Goldsmith, Ronald E.
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Hofacker, Charles F.
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Moons, Ingrid
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Pelsmacker, Patrick de
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Querci, Ilaria
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Ricotta, Francesco
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Rita, Paulo
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Psychology & marketing
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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International journal of electronic business
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Journal of business research : JBR
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ECONIS (ZBW)
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The determinants of the adoption intention of eco-friendly functional food in different market segments
Moons, Ingrid
;
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Ecological economics : the transdisciplinary journal of …
151
(
2018
),
pp. 151-161
Persistent link: https://www.econbiz.de/10011991646
Saved in:
2
Explaining how algorithms work reduces consumers' concerns regarding the collection of personal data and promotes AI technology adoption
Querci, Ilaria
;
Barbarossa, Camilla
;
Romani, Simona
; …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1888-1901
Persistent link: https://www.econbiz.de/10013465123
Saved in:
3
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
4
The influence of personality on active and passive use of social networking sites
Pagani, Margherita
;
Hofacker, Charles F.
;
Goldsmith, …
- In:
Psychology & marketing
28
(
2011
)
5
,
pp. 441-456
Persistent link: https://www.econbiz.de/10009012662
Saved in:
5
An exploratory study into the determinants of adoption of mobile TV services : an integrated value perspective
Borges, Mónica S.
;
Rita, Paulo
;
Pagani, Margherita
- In:
International journal of electronic business
12
(
2015
)
1
,
pp. 70-94
Persistent link: https://www.econbiz.de/10011458103
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