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The elasticity-based approach to enterprise innovation

Karbowski, Adam - In: International journal of management and economics 49 (2016) 1, pp. 58-78

The goal of this paper is to present a formal model of firm innovation that simultaneously analyzes innovation factors characteristic to the Schumpeterian strand of industrial organization literature and the know-how strand. Corporate R&D intensity serves here as an input measure of firm...

Persistent link: https://www.econbiz.de/10012025742

Conceptualizing luxury buying behavior : the Indian perspective

Jain, Varsha; Roy, Subhadip; Ranchhod, Ashok - In: The journal of product & brand management 24 (2015) 3, pp. 211-228

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Exploring positively- versus negatively-valenced brand engagement : a conceptual model

Hollebeek, Linda D.; Chen, Tom - In: The journal of product & brand management 23 (2014) 1, pp. 62-74

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Branding athletes : exploration and conceptualization of athlete brand image

Arai, Akiko; Ko, Yong Jae; Ross, Stephen A. - In: Sport management review 17 (2014) 2, pp. 97-106

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Conceptualizing excessive fan consumption behavior

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Customer engagement in sport : an updated review and research agenda

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A conceptual model to assess the literacy of water consumers

Fernandes, Ana; Figueiredo, Margarida; Neves, José; … - In: Water Economics and Policy : WEP 8 (2022) 2, pp. 2250007-1-2250007-21

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Chinese consumers' luxury value perceptions : a conceptual model

Liang, Yan; Ghosh, Sid; Oe, Hiroko - In: Qualitative market research : an international journal 20 (2017) 2, pp. 247-262

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Communicating a company's higher purpose to conscious consumers through online behavioural advertising

Mishra, Oly - In: The marketing review 20 (2020) 1/2, pp. 93-108

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Discovering surrogate branding via online image development : a case from India

Jain, Varsha; Kitchen, Philip J.; Ganesh B. E.; Garg, … - In: International journal of management concepts and … 12 (2019) 3, pp. 342-359

Persistent link: https://www.econbiz.de/10012105416

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