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~subject:"Innovationsmanagement"
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Innovationsmanagement
Consumer behaviour
32
Konsumentenverhalten
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Advertising effects
18
Werbewirkung
18
Advertising
14
USA
14
United States
14
Emotion
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Beziehungsmarketing
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Relationship marketing
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Markenführung
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Brand
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Brand attitude
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Brand image
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Markenartikel
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Markenimage
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Brand pride
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Brand tribalism
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Cognition
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Kognition
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Innovation management
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Knowledge
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Purchase intention
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Social Web
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Social relations
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Social web
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Soziale Beziehungen
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Structural equation model
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Strukturgleichungsmodell
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Wissen
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Confidence
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Corporate social responsibility
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Dienstleistungsqualität
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Dienstleistungssektor
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Thakur, Ramendra
4
Angriawan, Arifin
2
Baker, David S.
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Fontenot, Gwen
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Hale, Dena
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Hsu, Sonya H. Y.
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Summey, John H.
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Journal of business research : JBR
3
International marketing review
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ECONIS (ZBW)
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1
Service innovation : a comparative study of US and Indian service firms
Thakur, Ramendra
;
Hale, Dena
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1108-1123
Persistent link: https://www.econbiz.de/10009756185
Saved in:
2
Innovation in healthcare : issues and future trends
Thakur, Ramendra
;
Hsu, Sonya H. Y.
;
Fontenot, Gwen
- In:
Journal of business research : JBR
65
(
2012
)
4
,
pp. 562-569
Persistent link: https://www.econbiz.de/10009512735
Saved in:
3
Technological opinion leadership : the role of personal innovativeness, gadget love, and technological innovativeness
Thakur, Ramendra
;
Angriawan, Arifin
;
Summey, John H.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2764-2773
Persistent link: https://www.econbiz.de/10011506872
Saved in:
4
A comparative study on the strategic roles of service customer equity and innovation protection on firm performance
Angriawan, Arifin
;
Thakur, Ramendra
;
Baker, David S.
- In:
International marketing review
40
(
2023
)
6
,
pp. 1379-1408
Persistent link: https://www.econbiz.de/10014470380
Saved in:
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