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Innovationsmanagement
Beziehungsmarketing
8
Consumer behaviour
8
Konsumentenverhalten
8
Relationship marketing
8
Deutschland
7
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5
Social Web
5
Social web
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Three-mode PCA
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Wissenschaftspflege
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Customer engagement
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Customer satisfaction
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Deskriptive Statistik
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Germany
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Informations- und Dokumentationswissenschaft
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Innovation management
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Internet
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Kaufentscheidung
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Kundenzufriedenheit
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Logit-Modell
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Kunz, Werner
2
Mangold, Marc
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Meyer, Anton
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Schmitt, Bernd
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Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
1
Journal of business research : JBR
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ECONIS (ZBW)
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How does perceived firm innovativeness affect the consumer?
Kunz, Werner
;
Schmitt, Bernd
;
Meyer, Anton
- In:
Journal of business research : JBR
64
(
2011
)
8
,
pp. 816-822
Persistent link: https://www.econbiz.de/10009229005
Saved in:
2
Kundenintegration in Innovationsprozesse im Kontext eines Medienunternehmens
Mangold, Marc
;
Kunz, Werner
- In:
Dienstleistungsmarketing : Impulse für Forschung und …
,
(pp. 31-52)
.
2004
Persistent link: https://www.econbiz.de/10002767805
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