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Recently, toolkits for user innovation and design have been proposed as a promising means of opening up the innovation process to customers. Using these tools, customers can take on problem-solving tasks and design products to fit their individual needs. To date, arguments in favor of this new...
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Lead users are proposed as a valuable resource for marketers in terms of the (1) development, (2) adoption, and (3) diffusion of new products. We present the first consumer study to provide evidence that the latter two suggestions are justified. First, we find that lead users demonstrate...
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For many years, it has remained unquestioned that developing innovation mainly happens within the boundaries of organizations' own R&D and/or marketing departments, i.e. is an activity based on (re-)using local expertise. The negative effect of this local search behavior on the novelty of the...
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Nadine Kammerlander und Reinhard Prügl geben einen prägnanten Überblick über Innovationen in Familienunternehmen und beleuchten den Innovationsprozess von Familienunternehmen in seinen einzelnen Bestandteilen. Dabei werden die Stärken und Schwächen von Familienunternehmen bezüglich...
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