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Innovationsmanagement
Beziehungsmarketing
13
Consumer behaviour
13
Innovation management
13
Konsumentenverhalten
13
Relationship marketing
13
Innovation
9
New product development
8
Produktentwicklung
8
Deutschland
7
Social Web
6
Social web
6
Technischer Fortschritt
6
Technological change
6
Information
5
Online retailing
5
Online-Handel
5
Confidence
4
Customer integration
4
Disruptive Innovation
4
Disruptive innovation
4
E-commerce
4
Electronic Commerce
4
Innovation adoption
4
Innovation diffusion
4
Innovationsakzeptanz
4
Innovationsdiffusion
4
Kundenintegration
4
Markenartikel
4
Motivation
4
Vertrauen
4
Brand
3
Cultural identity
3
Customer participation
3
Dokumentation
3
Experten
3
Experts
3
Forschung
3
Internet
3
Internet marketing
3
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English
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Obal, Michael W.
9
Morgan, Todd
4
Kunz, Werner
2
Obal, Michael
2
Anokhin, Sergey
1
Fearne, Andrew P.
1
Friske, Wesley
1
Ibrahim, Sajna
1
Jewell, Robert D.
1
Joseph, George
1
Kannan, Rangapriya
1
Lancioni, Richard A.
1
Mangold, Marc
1
Meyer, Anton
1
Petrovici, Dan
1
Schmitt, Bernd
1
Thomas, Ellen
1
Walton, Bryn
1
Watson, Amy
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Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of innovation management
3
Journal of business research : JBR
2
Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
1
Journal of small business strategy
1
Research policy : policy, management and economic studies of science, technology and innovation
1
Research-technology management : RTM
1
The journal of business & industrial marketing
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ECONIS (ZBW)
13
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1
Why do incumbents sometimes succeed? : investigating the role of interorganizational trust on the adoption of disruptive technology
Obal, Michael
- In:
Industrial marketing management : the international …
42
(
2013
)
6
,
pp. 900-908
Persistent link: https://www.econbiz.de/10010211254
Saved in:
2
What drives post-adoption usage? : investigating the negative and positive antecedents of disruptive technology continuous adoption intentions
Obal, Michael W.
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 42-52
Persistent link: https://www.econbiz.de/10011730095
Saved in:
3
Investigating the impact of radical technology adoption into the new product development process
Ibrahim, Sajna
;
Obal, Michael W.
- In:
International journal of innovation management
24
(
2020
)
4
,
pp. 2050035-1-2050035-25
Persistent link: https://www.econbiz.de/10012252122
Saved in:
4
Customer participation in new product development and the impact of remote work
Obal, Michael W.
;
Friske, Wesley
;
Morgan, Todd
- In:
The journal of business & industrial marketing
39
(
2024
)
7
,
pp. 1626-1641
Persistent link: https://www.econbiz.de/10015083711
Saved in:
5
Maximizing buyer-supplier relationships in the Digital Era : concept and research agenda
Obal, Michael
;
Lancioni, Richard A.
- In:
Industrial marketing management : the international …
42
(
2013
)
6
,
pp. 851-854
Persistent link: https://www.econbiz.de/10010211269
Saved in:
6
Type of knowledge sharing and its impact on collaborative new product development
Thomas, Ellen
;
Obal, Michael W.
- In:
International journal of innovation management
22
(
2018
)
2
,
pp. 1850020-1-24
Persistent link: https://www.econbiz.de/10011817492
Saved in:
7
Integrating sustainability into new product development: the role of organizational leadership and culture
Obal, Michael W.
;
Morgan, Todd
;
Joseph, George
- In:
Journal of small business strategy
30
(
2020
)
1
,
pp. 43-57
Persistent link: https://www.econbiz.de/10012198203
Saved in:
8
Strategic change and innovation reputation : opening up the innovation process
Morgan, Todd
;
Obal, Michael W.
;
Jewell, Robert D.
- In:
Journal of business research : JBR
132
(
2021
),
pp. 249-259
Persistent link: https://www.econbiz.de/10012581604
Saved in:
9
The role of market knowledge type on product innovation performance
Petrovici, Dan
;
Obal, Michael W.
;
Walton, Bryn
;
Fearne, …
- In:
International journal of innovation management
24
(
2020
)
5
,
pp. 2050046-1-2050046-30
Persistent link: https://www.econbiz.de/10012271448
Saved in:
10
Customer participation and new product performance : towards the understanding of the mechanisms and key contingencies
Morgan, Todd
;
Obal, Michael W.
;
Anokhin, Sergey
- In:
Research policy : policy, management and economic …
47
(
2018
)
2
,
pp. 498-510
Persistent link: https://www.econbiz.de/10011970897
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