Product development performance has become a key issue for car manufacturers. But innovation seeks to outperform dominant design, whereas project development targets well-defined areas (costs, lead times, quality, etc.). This article provides an analysis of the extent to which innovation is...

Discussion of "market pull" versus "technology push" approaches in the field of busi-ness innovation research has followed a certain trend. The empirical research under-taken until now has been concerned in particular with the question of how each of these approaches differently influence the...