Davila, Tony; Epstein, Marc J.; Matusik, Sharon F. - In: Advances in management accounting : Vol. 13, (pp. 27-58). 2004
Many corporations have annual expenditures in research and development in the range of billions of U.S. dollars. Senior managers have often been frustrated by the lack of innovation in their organizations and have been looking for better ways to implement an innovation strategy. To provide...