This paper examines three different ways to balance market exploration and market exploitation in product innovation. First, following the knowledge-based view, we examine whether market exploration and market exploitation have differential effects on various new product outcomes based on their...

This study examines the antecedents and impact of three forms of customer involvement in innovation: customer involvement as an information source (CIS), customer involvement as co-developers (CIC), and customer involvement as innovators (CIN). We propose that the three forms of customer...

As inter-firm collaboration plays an increasingly important role in firm innovation, many firms are engaged in multiple partnerships forming portfolios of alliances. Research in marketing has predominately focused on dyadic relationships without considering the important interdependencies among...

Does product innovativeness affect new product success? While the popular media has often extolled the virtues of innovative products, the results of empirical research are mixed, with evidence the impact of product innovativeness is contingent (Henard and Szymanski, 2001) and even curvilinear...