This study examines technological capability accumulation and the Brazilian rice industry's technological trajectory. Multiple case design was chosen, with an analysis of seven firms involved in the Brazilian rice industry. The results indicate three factors: The first was the identification of...

Adopting new technology as a strategic resource can result in a competitive edge in any market. However, a competitive advantage cannot be acquired in the production of horticultural goods without first embracing the practices that are inextricably linked to those goods. This paper investigates...