This article explores the impact of digitisation on the Indian film industry clustered around the metropolis of Mumbai known as Bollywood. It seeks to examine the opportunities and challenges posed by the digital and Internet revolution and how industry players exploit these opportunities and...

Economic models suggest that firms use a simple cost-benefit calculation to evaluate customer requests for new product features, but an extensive organizational literature shows the decision to implement innovation is more nuanced. We address this theoretical tension by studying how firms...