Accurately estimating consumer demand for new products is an arduous task made even more difficult by the fact that individuals tend to overstate the amount they are willing to pay for new goods when asked hypothetical questions. Despite their appeal in eliminating hypothetical bias, marketers...

The IFAMR is the official journal of IFAMA. www.ifama.org

Accurately estimating consumer demand for new products is an arduous task made even more difficult by the fact that individuals tend to overstate the amount they are willing to pay for new goods when asked hypothetical questions. Despite their appeal in eliminating hypothetical bias, marketers...

A cluster analysis procedure was used to develop a market segmentation of U.S. crop and livestock farms with annual sales in excess of $100,000. The results indicate that four distinct segments exist: convenience buyers, balance buyers, price buyers, and performance buyers. Differences in...

Cowpea is the most important indigenous African grain legume for both home use and as a cash crop. Because of its tolerance to drought it is especially important for the Sahel. Genetic transformation of cowpea with Bachilius Thurengius (Bt) genes to control pod boring insects has many...