This paper examines producers’ motives underlying the adoption of sustainable practices. In particular, we focus on expected economic, social, and personal rewards, and examine the role of producers’ risk perception and risk tolerance. Results from personal computer-guided interviews with164...

Using a generalized mixture model, we model individual heterogeneity by identifying groups of participants that respond in a similar manner to the determinants of economic behavior. The procedure emphasizes the role of theory as the determinants of behavior are used to simultaneously explain...

We investigate the importance of an appropriate representation of behavior, risk attitude, and related characteristics for owner-managers making marketing decisions. We assess whether managerial/firm characteristics directly affect the decisions or if their influence occurs indirectly through...

We propose a behavioral decision-making model to investigate what factors, observable as well as unobservable, owner-managers consider regarding futures contract usage. The conceptual model consists of two phases, reflecting the two-stage decision structure of manager’s use of futures. In the...

Replaced with revised version of paper 07/29/04.

This study employed a clustering algorithm and a logistic regression analysis to examine the relationship between cropland and demographic attributes obtained at the census block group level. The result indicated that population density, African Americans, and poverty are significantly related...

This study uses a structural latent variable approach to examine whether the increased supply of health information has been successful in improving consumer tastes and preferences towards fruits and vegetables and if it has been successful in doing so, how this change in tastes is affecting the...

A multinomial logit analysis is employed to analyze consumers' perceptions about purchasing biotech foods and their preferences for mandatory and voluntary labeling. Results showed that consumers who are sensitive to the possible side effects of biotech crops on wildlife and the environment are...

We explore the economic linkage between farms and neighboring communities using primary data collected from a state-wide cross section of 461 dairy farms. Empirical results implicate not only farm characteristics such as size, operator tenure and ethnicity but also the characteristics of the...

Drawing upon telephone survey data, a logit probability analysis was conducted to identify household characteristics as well as social and institutional factors associated with backyard composting of yard and food wastes. Highly significant predictors included household gardening, perception of...