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~subject:"Institutional economics"
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Institutional economics
Retail trade
30
Einzelhandel
28
United Kingdom
24
Retailing
20
Großbritannien
19
Globalization
15
Globalisierung
12
Brand management
8
Consumer behaviour
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International marketing
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Konsumentenverhalten
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Markenführung
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Franchising
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International market entry
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Internationaler Markteintritt
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Multinationales Unternehmen
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Transnational corporation
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Welt
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World
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Brand
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Europe
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International business
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Markenartikel
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Retail management
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Strategy
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China
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Relationship marketing
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Agency theory
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Auslandsgeschäft
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Desinvestition
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EU countries
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EU-Staaten
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Alexander, Nicholas
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Buckley, Peter J.
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Chen, Xiaomin
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Clegg, Jeremy
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Cross, Adam R.
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Doherty, Anne Marie
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Rhodes, Mark J.
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Voss, Hinrich
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European journal of marketing : EJM
1
The rise of transnational corporations from emerging markets : threat or opportunity?
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ECONIS (ZBW)
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Explaining China's outward FDI : an institutional perspective
Buckley, Peter J.
;
Clegg, Jeremy
;
Cross, Adam R.
;
Voss, …
- In:
The rise of transnational corporations from emerging …
,
(pp. 107-157)
.
2008
Persistent link: https://www.econbiz.de/10003683560
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2
The franchise relationship in China : agency and institutional theory perspectives
Doherty, Anne Marie
;
Chen, Xiaomin
;
Alexander, Nicholas
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1664-1689
Persistent link: https://www.econbiz.de/10010429771
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