Institutional theory has been used increasingly by international business and management researchers to explain the behavior and strategies of multinational enterprises. If early international business research was dominated by the application of transaction cost and neoclassical economics,...

Marketing and entrepreneurship have long been recognized as two key responsibilities of the firm. Despite their tight integration in practice, marketing and entrepreneur- ship as domains of scholarly inquiry have largely progressed within their respective disciplinary boundaries with minimal...

One of the most important trends that supporting the rise of institutional theory research is the increasing number of leading multinational enterprises headquartered in a greater number of countries. Although early international business studies focused on multinationals from the United States,...