Trust is considered to be a precondition for individual action, cooperative relationships and societal order. In the social sciences, researchers have tried to explain trust by identifying the "good reasons" for trust that provide the basis for trusting. This paper argues that although trust has...

This paper builds on the idea that trust is a matter of embedded agency where trustors and trustees, as actors, interpret the social context in which they are embedded. Insofar as this context is institutionalized, trust may be quite 'normal' and achieved fairly easily by reference to...

The paper examines cultural differences and institutional uncertainty as important factors in the development of trust as a basis for successful international business relationships. The authors focus their investigation on the potential that actors have in becoming aware of and creatively...

Der Beitrag beruht auf der Vorstellung, dass Vertrauen im Rahmen einer "embedded agency" zu verstehen ist, wobei Vertrauensgeber und -empfänger als Akteure den sozialen Kontext, in den sie eingebettet sind, interpretieren. Sofern dieser Kontext institutionalisiert ist, kann Vertrauen durchaus...