Paola, Maria De; Scoppa, Vincenzo - Dipartimento di Scienze Economiche, Statistiche e … - 2011
To what extent individual choices are influenced by media exposure? We try to provide evidence on this issue considering how the sales of lotto tickets are determined by the size of the top prize (the jackpot) compared to the amount of attention that media devote to the game. We use data on the...