Purpose – Brand equity has recently emerged as an important research area in marketing and it has been examined from practical and academic perspectives. Following this lead, the purpose of this paper is to propose a new method to evaluate the impact of brand intangible assets on a firm value...

Purpose – The aggregation and exploitation of knowledge edges has settled the appearance of multiple approaches that put intangibles as the most important key driver towards the strategic and financial level achievements. This paper's aim is to identify the intangibles recognized by the...

Purpose – The aim of this paper is to provide an assessment of the value generated for the stakeholders by the implementation of the project “Valuing Intangible Assets in Renewable – VIA”, managed by the Intellectual Assets Center in Scotland. The project is aimed at supporting the...

Purpose – During the past two decades a renewed interest about the role of intangible resources in determining performance of public services organisations has risen. This is particularly valid for healthcare (HC) services. HC services are knowledge intensive services basically founded, as the...

This e-book is devoted to the analysis of the role of Intellectual Capital (IC) and its management in today's business landscape. The increasing pressure of global competition, the significant technological progress, the fast changing of customers demand have involved that business success is...