Corporate reputation is an important management objective, bearing the potential to create sustainable competitive …. Applying a validated measure of reputation, we scrutinize its impact for a set of German blue-chip companies between 2005 and … 2011. We show that higher levels of reputation are associated with a lower future cost of equity. While reputation …

Introduction to the Book -- Corporate Reputation: a Literature Review -- Corporate Reputation Management Process … -- Corporate reputation outcomes -- Measuring Corporate Reputation -- Empirical Evidence on The Impact of Corporate Reputation and …This book offers a comprehensive overview of corporate reputation, aiming to enhance understanding, management …

The purpose of this research is to find out the measurement of firm reputation that are still relevant to represent … firm reputation. The measurement that are being tested in this research are CSR Award, Firm Age, Listing Age, Market … Capitalization, Buy and Hold Abnormal Return and Price Earnings Ratio as the measurement for firm reputation. The novelty of this …

Is the reputation of a firm tradable when the change in ownership is observable? We consider a competitive market in …-value customers. Hence reputation is a tradable intangible asset, although ownership change is observable. …