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Addresses the relationship between firm performance on 15 manufacturing attributes and the extensiveness of advanced manufacturing technology (AMT) portfolios that firms adopt. Mail survey data obtained from 116 manufacturing firms in the USA that had adopted a variety of AMT are used in this...
Persistent link: https://www.econbiz.de/10014824804
Customer relationship management (CRM) is a combination of people, processes and technology that seeks to understand a company's customers. It is an integrated approach to managing relationships by focusing on customer retention and relationship development. CRM has evolved from advances in...
Persistent link: https://www.econbiz.de/10014687540