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Brand licensing : what drives royalty rates?
Jayachandran, Satish
;
Kaufman, Peter
;
Kumar, V.
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 108-122
Persistent link: https://www.econbiz.de/10009793049
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Building brand assets : the role of trademark rights
Krasnikov, Alexander
;
Jayachandran, Satish
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 1059-1082
Persistent link: https://www.econbiz.de/10013389289
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