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The future of brand protection : responding to the global risk
Wilson, Jeremy M.
- In:
The journal of brand management : an international journal
24
(
2017
)
3
,
pp. 271-283
Persistent link: https://www.econbiz.de/10011708570
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Brand protection across the enterprise : toward a total-business solution
Wilson, Jeremy M.
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Grammich, Clifford A.
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Business horizons
63
(
2020
)
3
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pp. 363-376
Persistent link: https://www.econbiz.de/10012238290
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