Showing 1 - 3 of 3
Purpose The purpose of this paper is to understand how attitudes, norms (injunctive and descriptive) and perceived behavioral control (PBC) (capacity and autonomy) influence the intention to publish open access (OA), and how personal innovativeness in information technology affects attitude and...
Persistent link: https://www.econbiz.de/10014854900
Purpose – The purpose of this paper is to examine the roles of perceived certainty, manipulated risk and knowledge in the satisfaction‐purchase intention relationship in the context of a new product evaluation. Design/methodology/approach – This study uses a 2×2 factorial design with 120...
Persistent link: https://www.econbiz.de/10014674765
Purpose – This study aims to address the role of habit strength in explaining loyalty behaviour. Design/methodology/approach – The study uses 2,063 consumers' data from a survey in Denmark and Spain, and multigroup structural equation modelling to analyse the data. The paper describes an...
Persistent link: https://www.econbiz.de/10014722891