Anggraeni, Adilla; Diandra, Sarah - In: International Journal of Asian Business and Information … 8 (2017) 1, pp. 38-50
This study is a replication study of Self-Enhancement as a Motivation for Sharing Online Advertising by David G. Taylor, David Strutton, and Kenneth Thompson (2012). This study involves two different types of advertisement; one for low involvement product (mineral water) and one of high...
