O. Pappas, Ilias; G. Pateli, Adamantia; N. Giannakos, … - In: International Journal of Retail & Distribution Management 42 (2014) 3, pp. 187-204
Purpose – Satisfaction and experience are essential ingredients for successful customer retention. This study aims to verify the moderating effect of experience on two types of relationships: the relationship of certain antecedents with satisfaction, and the relationship of satisfaction with...
