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~subject:"Intercultural communication"
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Intercultural communication
Interkulturelles Management
9
Consumer behaviour
8
Cross-cultural management
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Konsumentenverhalten
7
Holiday behaviour
6
Internationales Marketing
6
Urlaubsverhalten
6
Cultural identity
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Kulturelle Identität
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Social values
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Soziale Werte
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International marketing
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Personality psychology
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Persönlichkeitspsychologie
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Australia
3
Australien
3
Brand image
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Culture
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Interkulturelle Kompetenz
3
Markenimage
3
Betriebswirtschaftliche Forschung
2
Business research
2
Consumer attitudes
2
Decision under uncertainty
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Ecotourism
2
Einkommensverteilung
2
Entscheidung unter Unsicherheit
2
Environmental behaviour
2
Environmental consciousness
2
Export marketing
2
Gesetzliche Krankenversicherung
2
Gesundheitskosten
2
Health care costs
2
Income distribution
2
Individualism
2
Individualismus
2
International business enterprises
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Kulturvergleich
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National culture
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English
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Lee, Julie Anne
2
Usunier, Jean-Claude
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USB Cologne (EcoSocSci)
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Marketing across cultures
Usunier, Jean-Claude
;
Lee, Julie Anne
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2009
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5. ed.
Persistent link: https://www.econbiz.de/10004929022
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Marketing across cultures
Usunier, Jean-Claude
;
Lee, Julie Anne
-
2005
-
4. ed.
Persistent link: https://www.econbiz.de/10004820801
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