This paper shows how uninformed but rational voters can respond intelligently to political advertising. The paper models a situation where a candidate must rely on a pressure group for financing political advertising. The pressure group uses its power over the purse to influence the position...

Candidates may vary in quality, where quality is some characteristic orthogonal to policy. This "simple modification" has for the most part defied integration into the Downsian framework. Here we add the following complicating factors. We consider the possibility that there are uninformed voters...