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Bilingual consumer memory in the advergaming context : a cross-script comparison
Hernandez, Monica D. - 2005
Persistent link: https://www.econbiz.de/10003946261
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International business : the challenge of global competition
Ball, Donald A.; McCulloch, Wendell H.; Frantz, Paul L.; … - 2006 - 10. ed.
Persistent link: https://www.econbiz.de/10002404890
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International business : the challenge of global competition
Ball, Donald A.; McCulloch, Wendell H.; Geringer, John … - 2008 - 11. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003399111
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International business : the challenge of global competition
Ball, Donald A.; Geringer, John Michael; Minor, Michael; … - 2010 - 12th ed.
Persistent link: https://www.econbiz.de/10003782043
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International business : the challenge of global competition
Ball, Donald A.; Geringer, John Michael; McNett, Jeanne M. - 2013 - 13th ed
Persistent link: https://www.econbiz.de/10009683953
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International business : the challenge of global competition
Ball, Donald A.; McCulloch, Wendell H.; Frantz, Paul L.; … - 2002 - 8. ed
Persistent link: https://www.econbiz.de/10013468882