В статье предпринята попытка осмысления моделей коммуникации и стилей коммуникации в зависимости от культуры, а также показана важность осознавания принципов...

The role of culture as a strategic risk for companies doesn't need more advocates, there is an abundance of examples featuring spectacular failures when home's values and norms meet local cultural reality. Indeed, in order to position themselves into the foreign market, companies need to adapt...