The significance of cultural factors in the international economic environment has recently increased thanks to economic, political and social aspects. The role of cultural elements has been emphasized by a wide range of studies, both from the theoretical as well as the empirical point of view....

The progressive strengthening of economic and political relations in the North-Adriatic area and their gradual formalization encouraged by the new institutional structures of Euro-regions are phenomena of central importance to the actual economic environment of the countries involved. These...

This book describes how a deeper knowledge and understanding of cultural differences represents a meaningful and useful tool for management of companies, and in particular SMEs, in the People’s Republic of China. After introductory chapters on the internationalization of SMEs and the role...