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Employee-based brand equity and factors of employee-brand association
Bari, Muhammad Waseem; Shahzadi, Irum - In: Antecedents and outcomes of employee-based brand equity, (pp. 1-15). 2022
Persistent link: https://www.econbiz.de/10013336125
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Impact of employee-based brand equity on customer-based brand equity
Abrar, Muhammad; Khan, Ahmad Sohail; Xiang, Li - In: Antecedents and outcomes of employee-based brand equity, (pp. 16-30). 2022
Persistent link: https://www.econbiz.de/10013336128
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Employee-based brand equity and competitive advantage
Safeer, Asif Ali; Khuhro, Saima - In: Antecedents and outcomes of employee-based brand equity, (pp. 54-71). 2022
Persistent link: https://www.econbiz.de/10013336132
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Employee-based brand equity : a literature review and a way forward
Ahmad, Bashir; Göç, Kubilayhan; Yin, Xiaohong - In: Antecedents and outcomes of employee-based brand equity, (pp. 72-80). 2022
Persistent link: https://www.econbiz.de/10013336134
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Knowledge-hiding behaviors and employee-based brand equity
Shahnawaz, Saqib; Rubab, Azha; Chatchai Pitsaphol - In: Antecedents and outcomes of employee-based brand equity, (pp. 81-89). 2022
Persistent link: https://www.econbiz.de/10013336136
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Impact of leader-member exchange on innovative work behavior : role of employee-based brand equity, humor, and humble leadership
Fatima, Afsheen; Nasir, Hafsa; Noor, Azeema Azeema; … - In: Antecedents and outcomes of employee-based brand equity, (pp. 90-105). 2022
Persistent link: https://www.econbiz.de/10013336146
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Knowledge-sharing culture and employee-based brand equity
Bashir, Mohsin; Bhutta, M Khurrum S.; Shahi, Saman Goher - In: Antecedents and outcomes of employee-based brand equity, (pp. 119-137). 2022
Persistent link: https://www.econbiz.de/10013336150
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Linking psychological contract with employee-based brand equity
Chaman, Seemab; Shaheen, Sadia - In: Antecedents and outcomes of employee-based brand equity, (pp. 186-197). 2022
Persistent link: https://www.econbiz.de/10013336169