Introduction: The value of internal communication -- Communicating strategy and change -- The manager's communicative role -- The co-worker's communicative role -- The communication professional's role and assignment -- Digital communication -- Measuring communication -- Summary and the way forward.

Cover -- Half Title -- Title Page -- Copyright Page -- Contents -- List of figures -- About the authors -- Preface -- Introduction: the value of internal communication -- 1 Communicating strategy and change -- 2 The manager's communicative role -- 3 The coworker's communicative role -- 4 The...