An analysis of the potential for the establishment and survival of frozen potato processing in Mexico is provided. Tools used include demand analysis (including demographic data and elasticities) and Porter's competitive forces model. The process of globalization is reviewed, from an...

EXECUTIVE SUMMARY: In the Fall of 1994, researchers in the Department of Agricultural Economics at Michigan State University identified the following two questions: 1.To what degree (if any) are smaller agribusiness and food industry firms involved in international markets? 2.To what degree (if...

Anecdotal evidence suggests that smaller firms are responding in various ways to market trends towards globalization. A fundamental question arises as to why some smaller firms are including global markets in their strategies and business operations while other firms with similar size and...

The IFAMR is published by (IFAMA)the International Food and Agribusiness Management Association. www.ifama.org