Showing 1 - 3 of 3
Persistent link: https://www.econbiz.de/10014495973
Persistent link: https://www.econbiz.de/10014485448
Purpose – The purpose of this study is to identify the factors affecting brand competitive positioning (BCP)and its components in the home appliance industry and also to develop a scale for it, considering both theseller’s and the buyer’s side.Design/methodology/approach – The factors...
Persistent link: https://www.econbiz.de/10014089298