This paper explores the role of pooled-producer, e.g. private label, trade intermediation in shaping the range and diversity of exports. Direct sales maintain a firm's unique product characteristics ('brand equity'), whereas trade through an intermediary can take two forms - either a wholesaling...

This paper explores the role of pooled-producer, e.g. private label, trade intermediation in shaping the range and diversity of exports. Direct sales maintain a firm's unique product characteristics ("brand equity"), whereas trade through an intermediary can take two forms - either a wholesaling...