The interactive dimension is crucial for the development and growth companies and of the economy. In management, creating and appropriating value depends on relating your business to other businesses. When developing strategy, innovating, marketing, purchasing or accounting there is the need to...

The base for this book is 40 years of research on business relationships between companies evidencing the interactive features of the contemporary business world that have important consequences for management, policy and research.

The issue dealt with in this chapter is the role of management in developing and maintaining business relationships among companies. Interdependent business network structures result from interactions in dyads between single actors and interactions among all involved actors collectively....