Safargholi, Alireza; Yousefzadeh, Faezeh; Rezvani, Mehran; … - In: International Marketing Review 41 (2024) 6, pp. 1242-1269
Purpose Small and medium-sized enterprises (SMEs) are highly concerned about every aspect of their international performance (IP) due to their limited resources. However, the literature has not given equal attention to every necessary aspect and has left some fields unexplored. Moreover,...