Introduction -- Part One: Technology Application in the Asian Tourism Industry: Concepts and Applications -- Part Two: Technology Application in the Asian Tourism Industry: Marketing Contexts -- Part Three: Technology Application in the Asian Tourism Industry: The Purposes of Social Media --...

Editorial Introduction -- Behavioral Issues: Loyalty Measurement in Tourism -- Tourists Return Intentions -- Evaluation of the Interrailers’ Satisfaction Regarding the Tourism Services and Activities in Italy, Greece and Croatia -- Forecasting Tourism Demand for South Africa Using a Single...

Tourism was booming until 2019 when the COVID-19 pandemic hit. Since then, tourism and related industries have suffered from negative economic impacts. This book examines current challenges and opportunities in the tourism industry using case studies from different parts of the world. It also...