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Investor motives and strategy adaption : the case of Interbrew
Marinov, Marin A.; Marinova, Svetla T. - 1997
Persistent link: https://www.econbiz.de/10000979941
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Foreign direct investment in the emerging markets of Central and Eastern Europe : motives and marketing strategies
Marinov, Marin A.; Marinova, Svetla T. - 1997
Persistent link: https://www.econbiz.de/10000980702
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The impact of communist ideological legacy on culture in Central and East European countries : marketing implications
Marinov, Marin A.; Marinova, Svetla T. - 1997
Persistent link: https://www.econbiz.de/10000980708
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Marketing related motives, promises and actions of the investors, host governments and acquired companies through foreign direct investment in Eastern Europe : the Bulgarian case
Marinova, Svetla T. - In: Proceedings of the third annual Conference on Central …, (pp. 157-172). 1997
Persistent link: https://www.econbiz.de/10001304008
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International business
Czinkota, Michael R.; Ronkainen, Ilkka A.; Moffett, … - 2009 - European ed.
Persistent link: https://www.econbiz.de/10003743754
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Inducing the internationalisation of family manufacturing firms from a transition context
Marinova, Svetla T.; Marinov, Marin A. - In: European business review : EBR ; the official journal … 29 (2017) 2, pp. 181-204
Persistent link: https://www.econbiz.de/10011643274
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Organizational influences and performance impact of cross-border e-commerce barriers : the moderating role of home country digital infrastructure and foreign market internet penetration
Eduardsen, Jonas Strømfeldt; Marinova, Svetla T.; … - In: Management international review : MIR ; journal of … 63 (2023) 3, pp. 433-467
Persistent link: https://www.econbiz.de/10014340945
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Development of international entrepreneurial opportunities by South African early and rapidly internationalizing small firms
Masango, Shingairai Grace; Marinova, Svetla T. - In: Impacts of emerging economies and firms on …, (pp. 302-316). 2012
Persistent link: https://www.econbiz.de/10009681602
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A multidimensional perspective of SME internationalization speed : the influence of entrepreneurial characteristics
Hsieh, Linda; Child, John; Narooz, Rose; Elbanna, Said; … - In: International business review : the official journal of … 28 (2019) 2, pp. 268-283
Persistent link: https://www.econbiz.de/10011997459
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Dynamic embeddedness in Chinese firm internationalization
Lattemann, Christoph; Alon, Ilan; Spigarelli, Francesca; … - In: Thunderbird international business review 59 (2017) 4, pp. 547-559
Persistent link: https://www.econbiz.de/10011745594