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~subject:"Internationaler Markteintritt"
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Internationaler Markteintritt
Internationales Marketing
40
USA
33
International marketing
31
Multinationales Unternehmen
27
Transnational corporation
25
United States
25
Welt
22
World
22
International market entry
21
Globalization
19
Globalisierung
17
Internationales Management
14
Welthandel
14
International business
10
International business research
9
Internationale Betriebswirtschaftslehre
9
Internationale Geschäftsbeziehungen
9
International competition
8
Internationaler Wettbewerb
8
Marketing
8
Vereinigte Staaten
8
Japan
7
Schwellenländer
7
Strategic management
7
Außenwirtschaftsförderung
6
Brand management
6
Corporate Social Responsibility
6
Corporate social responsibility
6
Emerging economies
6
International management
6
Management
6
Markenführung
6
Marketingmanagement
6
Strategisches Management
6
Trade promotion
6
Auslandsinvestition
5
Aussenwirtschaftsbetrieb
5
Delphi technique
5
Delphi-Methode
5
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15
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7
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5
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5
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3
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2
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English
21
Author
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Czinkota, Michael R.
21
Ronkainen, Ilkka A.
13
Moffett, Michael H.
6
Khan, Zaheer
2
Kotabe, Masaaki
2
Tarba, Shlomo Yedidia
2
Vrontis, Demetris
2
Amankwah-Amoah, Joseph
1
Donath, Bob
1
Grossman, David A.
1
Gupta, Suraksha
1
Javalgi, Rajshekhar G.
1
Knight, Gary
1
Lew, Yong Kyu
1
Marinov, Marin A.
1
Marinova, Svetla T.
1
Mishra, Mahima
1
Nugent, Nicholas
1
Paul, Justin
1
Puthusserry, Pushyarag
1
Vallaster, Christine
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International marketing review
2
The Harcourt College Publishers series in management
2
Best practices in international marketing
1
International business review : the official journal of the European International Business Academy
1
International journal of entrepreneurial venturing
1
Journal of business research : JBR
1
Journal of world business : JWB
1
The Dryden Press series in management
1
Thunderbird international business review
1
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ECONIS (ZBW)
21
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1
Best practices in international business
Czinkota, Michael R.
(
contributor
); …
-
2001
Persistent link: https://www.econbiz.de/10001549185
Saved in:
2
International business
Czinkota, Michael R.
;
Ronkainen, Ilkka A.
-
2005
-
7. ed
Persistent link: https://www.econbiz.de/10001814575
Saved in:
3
Mastering global markets : strategies for today's trade globalist
Czinkota, Michael R.
;
Ronkainen, Ilkka A.
;
Donath, Bob
-
2003
Persistent link: https://www.econbiz.de/10001783780
Saved in:
4
International business
Czinkota, Michael R.
-
2002
-
6. ed
Persistent link: https://www.econbiz.de/10001689782
Saved in:
5
Entering the Japanese market : a reassessment of foreign firms' entry and distribution strategies
Czinkota, Michael R.
;
Kotabe, Masaaki
- In:
Best practices in international marketing
,
(pp. 216-227)
.
2002
Persistent link: https://www.econbiz.de/10001680899
Saved in:
6
International business
Czinkota, Michael R.
;
Ronkainen, Ilkka A.
;
Moffett, …
-
2003
-
Update 2003
Persistent link: https://www.econbiz.de/10001665712
Saved in:
7
Revisiting models of internationalization : pre-export phase and lateral rigidity of emerging market Small and Medium Enterprises
Mishra, Mahima
;
Paul, Justin
;
Czinkota, Michael R.
- In:
Thunderbird international business review
64
(
2022
)
2
,
pp. 125-138
Persistent link: https://www.econbiz.de/10013162673
Saved in:
8
International business
Czinkota, Michael R.
;
Ronkainen, Ilkka A.
;
Moffett, …
-
1999
-
5th ed
Persistent link: https://www.econbiz.de/10000665209
Saved in:
9
Foreign market entry mode of service firms: the case of US MBA programs
Czinkota, Michael R.
;
Grossman, David A.
;
Javalgi, …
- In:
Journal of world business : JWB
44
(
2009
)
3
,
pp. 274-286
Persistent link: https://www.econbiz.de/10003865753
Saved in:
10
International business
Czinkota, Michael R.
;
Ronkainen, Ilkka A.
;
Moffett, …
-
2009
-
European ed.
Persistent link: https://www.econbiz.de/10003743754
Saved in:
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