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~subject:"Internationaler Markteintritt"
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Internationaler Markteintritt
Internationales Marketing
41
International marketing
35
Multinationales Unternehmen
34
Transnational corporation
29
USA
27
United States
24
Marketingmanagement
23
Japan
22
Firm performance
17
Globalisierung
17
Globalization
17
Unternehmenserfolg
17
China
15
Marketing management
15
Consumer behaviour
14
International market entry
13
Konsumentenverhalten
13
Salespeople
12
Verkaufspersonal
12
Welt
12
World
12
Emerging economies
11
Marketing
11
Schwellenländer
11
Auslandsinvestition
10
Foreign investment
10
Global sourcing
10
Innovation
10
Outsourcing
10
Beziehungsmarketing
9
Innovation management
9
Innovationsmanagement
9
Internationale Beschaffung
9
Internationales Management
9
Kaufleute
9
Lieferantenmanagement
9
Lieferkette
9
Merchants
9
Relationship marketing
9
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9
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9
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2
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English
13
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Kotabe, Masaaki
13
Aulakh, Preet S.
2
Czinkota, Michael R.
2
Gao, Gerald Yong
2
Jiang, Guohua
2
Murray, Janet Y.
2
Cha, Hongryol
1
Hamilton, Robert D.
1
Hao, Andy W.
1
Kothari, Tanvi
1
Lu, Jiangyong
1
Murphy, Priscilla
1
Paul, Justin
1
Riddle, Liesl
1
Ronkainen, Ilkka A.
1
Smith, Sheryl Winston
1
Sonderegger, Petra
1
Teegen, Hildy
1
Täube, Florian
1
Wang, Cheng Lu
1
Wu, Jie
1
Zhang, Feng
1
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Journal of international management
3
International business review : the official journal of the European International Business Academy
2
Best practices in international marketing
1
Global focus : an international journal of business, economics, and social policy
1
International marketing ; Vol. VI
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of the Academy of Marketing Science
1
Management international review : MIR ; journal of international business
1
The Oxford handbook of international business
1
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ECONIS (ZBW)
13
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1
Contemporary research trends in international marketing : the 2000s
Kotabe, Masaaki
- In:
The Oxford handbook of international business
,
(pp. 447-501)
.
2009
Persistent link: https://www.econbiz.de/10003796870
Saved in:
2
Entering the Japanese market : a reassessment of foreign firms' entry and distribution strategies
Czinkota, Michael R.
;
Kotabe, Masaaki
- In:
Best practices in international marketing
,
(pp. 216-227)
.
2002
Persistent link: https://www.econbiz.de/10001680899
Saved in:
3
A "strategy tripod" perspective on export behaviors : evidence from domestic and foreign firms based in an emerging economy
Gao, Gerald Yong
;
Murray, Janet Y.
;
Kotabe, Masaaki
; …
- In:
Journal of international business studies : JIBS ; an …
41
(
2010
)
3
,
pp. 377-396
Persistent link: https://www.econbiz.de/10003981544
Saved in:
4
Rules of the game for emerging market multinational companies from China and India
Kothari, Tanvi
;
Kotabe, Masaaki
;
Murphy, Priscilla
- In:
Journal of international management
19
(
2013
)
3
,
pp. 276-299
Persistent link: https://www.econbiz.de/10009792955
Saved in:
5
Diaspora investment and entrepreneurship : the role of people, their movements, and capital in the international economy
Kotabe, Masaaki
;
Riddle, Liesl
;
Sonderegger, Petra
; …
- In:
Journal of international management
19
(
2013
)
1
,
pp. 3-5
Persistent link: https://www.econbiz.de/10009724724
Saved in:
6
Special issue: Diaspora investment and entrepreneurship : the role of people, their movements, and capital in the international economy
Kotabe, Masaaki
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009724727
Saved in:
7
Market orientation and performance of export ventures : the process through marketing capabilities and competitive advantages
Murray, Janet Y.
;
Gao, Gerald Yong
;
Kotabe, Masaaki
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
2
,
pp. 252-269
Persistent link: https://www.econbiz.de/10009124109
Saved in:
8
Export strategies and performance of firms from emerging economies: evidence from Brazil, Chile, and Mexico
Aulakh, Preet S.
;
Kotabe, Masaaki
;
Teegen, Hildy
-
2006
Persistent link: https://www.econbiz.de/10003411072
Saved in:
9
Early internationalization and the role of immigration in new venture survival
Jiang, Guohua
;
Kotabe, Masaaki
;
Hamilton, Robert D.
; …
- In:
International business review : the official journal of …
25
(
2016
)
6
,
pp. 1285-1296
Persistent link: https://www.econbiz.de/10011600060
Saved in:
10
The determinants and performance of early internationalizing firms : a literature review and research agenda
Jiang, Guohua
;
Kotabe, Masaaki
;
Zhang, Feng
;
Hao, Andy W.
; …
- In:
International business review : the official journal of …
29
(
2020
)
4
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012303637
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