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Foreign direct investment in transition economies : the case of Coca-Cola in Russia
Morgan, Robert E.; Thorpe, Eleri R. - In: Journal of euromarketing 10 (2001) 1, pp. 27-48
Persistent link: https://www.econbiz.de/10001609402
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Foreign direct investment in transition economies: the case of Coca-Cola in Russia
Morgan, Robert E.; Thorpe, Eleri R. - In: Foreign direct investment and strategic alliances in Europe, (pp. 27-48). 2001
Persistent link: https://www.econbiz.de/10001937229
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Special issue: Marketing strategy in a turbulent environment
Morgan, Robert E. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009314493
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Market entry timing : the impact of complementary capabilities on strategic outcomes
Ahmad Husairi, Mariyani; Morgan, Robert E.; DeLuca, Luigi M. - In: Journal of business research : JBR 132 (2021), pp. 45-55
Persistent link: https://www.econbiz.de/10012581557