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~subject:"Internationaler Markteintritt"
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Internationaler Markteintritt
Consumer behaviour
31
Konsumentenverhalten
25
Designation of origin
22
Herkunftsbezeichnung
22
Brand image
16
Markenimage
15
International marketing
14
Welt
14
World
14
Internationales Marketing
13
Brand management
11
Country image
11
Markenführung
11
Country of origin
8
Cultural identity
8
Destination management
8
Destinationsmanagement
8
Globalization
8
Kulturelle Identität
8
Place marketing
8
Standortmarketing
8
National culture
7
Nationalkultur
7
Sport event
7
Sportveranstaltung
7
Big event
6
Globalisierung
6
Großveranstaltung
6
International market entry
6
International market segmentation
6
Internationale Marktsegmentierung
6
Marketing
6
Brand
5
Culture
5
Markenartikel
5
Market segmentation
5
Sponsorship
5
Tourism marketing
5
Tourismusmarketing
5
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Book / Working Paper
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4
Sammelwerk
4
Mehrbändiges Werk
3
Multi-volume publication
3
Arbeitspapier
1
Aufsatz im Buch
1
Book section
1
Graue Literatur
1
Non-commercial literature
1
Systematic review
1
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1
Übersichtsarbeit
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Language
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English
6
Author
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Papadopoulos, Nicolas
6
Martín Martín, Oscar
2
Hood, Neil
1
Jansen, Derek
1
Malhotra, Shavin
1
Peters, Ewen
1
Young, Stephen
1
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Institution
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School of Business <Ottawa> / International Business Study Group
1
Published in...
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International marketing review
4
Are you ready? : preparing for international operations
1
Dimensions of international business
1
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ECONIS (ZBW)
6
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1
Multinational enterprises and regional economic development
Young, Stephen
-
1994
Persistent link: https://www.econbiz.de/10000973369
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2
International market selection and assessment
Papadopoulos, Nicolas
;
Malhotra, Shavin
;
Martín …
-
2011
Persistent link: https://www.econbiz.de/10009232400
Saved in:
3
Guest editorial: International market selection and segmentation : perspectives and challenges
Papadopoulos, Nicolas
(
contributor
); …
- In:
International marketing review
28
(
2011
)
2
,
pp. 132-149
Persistent link: https://www.econbiz.de/10009242908
Saved in:
4
International market selection and segmentation
Papadopoulos, Nicolas
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009242915
Saved in:
5
International market selection and segmentation
Papadopoulos, Nicolas
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009242918
Saved in:
6
International market selection and segmentation
Papadopoulos, Nicolas
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009242933
Saved in:
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