We propose that home country institutional environment shapes emerging market firms’ foreign expansion. We argue that better-developed home country institutional environment promotes emerging market firms’ expansion to foreign markets more advanced than the home country, while institutional...

The transition economies in Central and Eastern Europe are emerging as interesting target markets for West European companies. In spite of the still looming threat of conflicts and chaos, the notable economic growth that is taking place in some of the former socialist countries has triggered...

Numerous studies have focused on retailing firms and their activities in foreign markets; however, these have not been able to fully identify factors that influence the process of retail internationalisation. This paper examines the factors that influence the foreign market entry process in...

Purpose: The purpose is to investigate how a retailer identifies critical network actors and gains their support when entering an emerging market. and to examine the role of a firm's relationships with different types of actors on the new market.Design/methodology/approach: The study is of an...