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~subject:"Internationaler Markteintritt"
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Internationaler Markteintritt
Internationales Marketing
41
International marketing
33
Multinationales Unternehmen
33
Transnational corporation
28
Japan
23
Marketingmanagement
22
USA
22
United States
20
Firm performance
18
Unternehmenserfolg
18
Globalisierung
17
Globalization
17
International market entry
15
China
14
Marketing management
13
Welt
12
World
12
Auslandsinvestition
11
Foreign investment
11
Global sourcing
10
Internationales Management
10
Outsourcing
10
Emerging economies
9
Innovation
9
Internationale Beschaffung
9
Lieferkette
9
Schwellenländer
9
Supply chain
9
Innovation management
8
Innovationsmanagement
8
Internationaler Wettbewerb
8
Business start-up
7
International competition
7
Strategic alliance
7
Strategische Allianz
7
Theorie
7
Theory
7
Unternehmensgründung
7
Lieferantenmanagement
6
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1
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Article
12
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3
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Article in journal
10
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10
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2
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2
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English
15
Author
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Kotabe, Masaaki
14
Czinkota, Michael R.
3
Gao, Gerald Yong
3
Murray, Janet Y.
3
Aulakh, Preet S.
2
Jiang, Guohua
2
Ronkainen, Ilkka A.
2
Cha, Hongryol
1
Hamilton, Robert D.
1
Hao, Andy W.
1
Ju, Min
1
Kothari, Tanvi
1
Lu, Jiangyong
1
Murphy, Priscilla
1
Paul, Justin
1
Riddle, Liesl
1
Smith, Sheryl Winston
1
Sonderegger, Petra
1
Teegen, Hildy
1
Täube, Florian
1
Wang, Cheng Lu
1
Wu, Jie
1
Zhang, Feng
1
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Journal of international management
3
International business review : the official journal of the European International Business Academy
2
Best practices in international marketing
1
Global focus : an international journal of business, economics, and social policy
1
International marketing ; Vol. VI
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
Journal of the Academy of Marketing Science
1
Management international review : MIR ; journal of international business
1
The Oxford handbook of international business
1
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ECONIS (ZBW)
15
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1
A "strategy tripod" perspective on export behaviors : evidence from domestic and foreign firms based in an emerging economy
Gao, Gerald Yong
;
Murray, Janet Y.
;
Kotabe, Masaaki
; …
- In:
Journal of international business studies : JIBS ; an …
41
(
2010
)
3
,
pp. 377-396
Persistent link: https://www.econbiz.de/10003981544
Saved in:
2
Market orientation and performance of export ventures : the process through marketing capabilities and competitive advantages
Murray, Janet Y.
;
Gao, Gerald Yong
;
Kotabe, Masaaki
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
2
,
pp. 252-269
Persistent link: https://www.econbiz.de/10009124109
Saved in:
3
Contemporary research trends in international marketing : the 2000s
Kotabe, Masaaki
- In:
The Oxford handbook of international business
,
(pp. 447-501)
.
2009
Persistent link: https://www.econbiz.de/10003796870
Saved in:
4
Entering the Japanese market : a reassessment of foreign firms' entry and distribution strategies
Czinkota, Michael R.
;
Kotabe, Masaaki
- In:
Best practices in international marketing
,
(pp. 216-227)
.
2002
Persistent link: https://www.econbiz.de/10001680899
Saved in:
5
Rules of the game for emerging market multinational companies from China and India
Kothari, Tanvi
;
Kotabe, Masaaki
;
Murphy, Priscilla
- In:
Journal of international management
19
(
2013
)
3
,
pp. 276-299
Persistent link: https://www.econbiz.de/10009792955
Saved in:
6
Diaspora investment and entrepreneurship : the role of people, their movements, and capital in the international economy
Kotabe, Masaaki
;
Riddle, Liesl
;
Sonderegger, Petra
; …
- In:
Journal of international management
19
(
2013
)
1
,
pp. 3-5
Persistent link: https://www.econbiz.de/10009724724
Saved in:
7
Special issue: Diaspora investment and entrepreneurship : the role of people, their movements, and capital in the international economy
Kotabe, Masaaki
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009724727
Saved in:
8
Early internationalization and the role of immigration in new venture survival
Jiang, Guohua
;
Kotabe, Masaaki
;
Hamilton, Robert D.
; …
- In:
International business review : the official journal of …
25
(
2016
)
6
,
pp. 1285-1296
Persistent link: https://www.econbiz.de/10011600060
Saved in:
9
The determinants and performance of early internationalizing firms : a literature review and research agenda
Jiang, Guohua
;
Kotabe, Masaaki
;
Zhang, Feng
;
Hao, Andy W.
; …
- In:
International business review : the official journal of …
29
(
2020
)
4
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012303637
Saved in:
10
Building competitive advantage in world markets : lessons from Latin American companies
Aulakh, Preet S.
;
Kotabe, Masaaki
- In:
Global focus : an international journal of business, …
13
(
2001
)
2
,
pp. 83-94
Persistent link: https://www.econbiz.de/10015182771
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