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Organization of international market introduction : can cooperation between central units and local product management influence success?
Baumgarten, Antje; Herstatt, Cornelius; Fantapié … - In: Managing innovation driven companies : approaches in …, (pp. 37-55). 2011
Persistent link: https://www.econbiz.de/10008807018
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Die Organisation von internationalen Markteinführungen : eine empirische Analyse am Beispiel der Konsumgüterbranche im deutschsprachigen Raum
Baumgarten, Antje - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003297806
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Distance and perceptions of risk in internationalization decisions
Kraus, Sascha; Ambos, Tina C.; Eggers, Felix; Cesinger, … - In: Journal of business research : JBR 68 (2015) 7, pp. 1501-1505
Persistent link: https://www.econbiz.de/10011297906
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Standardisation vs. adaption : a conjoint experiment on the influence of psychic, cultural and geographical distance on international marketing mix decisions
Kraus, Sascha; Meier, Fabian; Eggers, Felix; Bouncken, … - In: European journal of international management : EJIM 10 (2016) 2, pp. 127-156
Persistent link: https://www.econbiz.de/10011617696
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Drivers of internationalization success : a conjoint choice experiment on German SME managers
Kraus, Sascha; Mitter, Christine; Eggers, Felix; Stieg, … - In: Review of managerial science 11 (2017) 3, pp. 691-716
Persistent link: https://www.econbiz.de/10011707789