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~subject:"Internationaler Markteintritt"
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Internationaler Markteintritt
China
104
Franchising
61
Multinationales Unternehmen
54
Transnational corporation
51
Globalization
40
Globalisierung
39
Welt
35
World
35
Consumer behaviour
32
Auslandsinvestition
31
Foreign investment
30
Konsumentenverhalten
29
Brand management
26
Markenführung
26
Emerging economies
25
Schwellenländer
25
Brand image
24
Markenimage
21
Bibliometrics
20
Bibliometrie
20
International market entry
19
Brand
17
Beziehungsmarketing
16
Markenartikel
16
Relationship marketing
16
Internationales Marketing
15
International marketing
14
USA
13
Theorie
11
Theory
11
United States
11
Unternehmen
11
Business start-up
10
Competitive advantage
10
Cross-cultural management
10
Entrepreneurs
10
Führungskräfte
10
Interkulturelles Management
10
International economic relations
10
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17
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Aufsatz in Zeitschrift
16
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2
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2
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1
Bibliografie
1
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English
19
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Alon, Ilan
17
Bretas, Vanessa P. G.
2
Fetscherin, Marc
2
Galetti, Jefferson R. B.
2
Rocha, Thelma Valéria
2
Sardy, Marc
2
Zhang, Wenxian
2
Anderson, John
1
Cao, Mingchun
1
Elia, Stefano
1
Gammeltoft, Peter
1
Hertenstein, Peter
1
Ho, Alice
1
Johnson, James P.
1
Lattemann, Christoph
1
Lerner, Miri
1
Li, Shaomin
1
Lv, Ping
1
Marinova, Svetla T.
1
McKee, David L.
1
Mottner, Sandra
1
Munim, Ziaul Haque
1
Shen, Jun
1
Spigarelli, Francesca
1
Su, Jing
1
Virvilaitė, Regina
1
Wang, Hua
1
Yeheskel, Orly
1
Øyna, Stine
1
Šeinauskienė, Beata
1
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European journal of international management : EJIM
2
International journal of Chinese culture and management : IJCCM
2
Journal of business research : JBR
2
Journal of international management
2
Service franchising : a global perspective
2
Thunderbird international business review
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Global strategy journal
1
International studies of management and organization
1
Journal of business strategy
1
Journal of world business : JWB
1
Management and organization review : MOR ; the journal of the International Association for Chinese Management Research
1
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ECONIS (ZBW)
19
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1
Geely motors : a Chinese automaker enters international markets
Alon, Ilan
;
Fetscherin, Marc
;
Sardy, Marc
- In:
International journal of Chinese culture and management …
1
(
2007/08
)
4
,
pp. 489-498
Persistent link: https://www.econbiz.de/10003865949
Saved in:
2
Motivations and risks in international licensing : a review and implications for licensing to transitional and emerging economies
Mottner, Sandra
;
Johnson, James P.
- In:
Journal of world business : JWB
35
(
2000
)
2
,
pp. 171-188
Persistent link: https://www.econbiz.de/10001492729
Saved in:
3
Chinese brands : the build or buy considerations
Fetscherin, Marc
;
Sardy, Marc
- In:
International journal of Chinese culture and management …
1
(
2007/08
)
4
,
pp. 418-438
Persistent link: https://www.econbiz.de/10003865930
Saved in:
4
When is master international franchising a preferred mode of entry?
Alon, Ilan
- In:
Service franchising : a global perspective
,
(pp. 103-119)
.
2006
Persistent link: https://www.econbiz.de/10003291021
Saved in:
5
Chinese economic transition and international marketing strategy
Alon, Ilan
(
ed.
)
-
2003
Persistent link: https://www.econbiz.de/10013549518
Saved in:
6
A learning portal model of emerging markets multinationals
Hertenstein, Peter
;
Alon, Ilan
- In:
Global strategy journal
12
(
2022
)
1
,
pp. 134-162
Persistent link: https://www.econbiz.de/10013161700
Saved in:
7
Special issue: Globalization of Chinese enterprises
Alon, Ilan
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009261158
Saved in:
8
Internationalization of Chinese entrepreneurial firms
Alon, Ilan
;
Yeheskel, Orly
;
Lerner, Miri
;
Zhang, Wenxian
- In:
Thunderbird international business review
55
(
2013
)
5
,
pp. 495-512
Persistent link: https://www.econbiz.de/10009792556
Saved in:
9
Chinese state-owned enterprises go global
Alon, Ilan
;
Wang, Hua
;
Shen, Jun
;
Zhang, Wenxian
- In:
Journal of business strategy
35
(
2014
)
6
,
pp. 3-13
Persistent link: https://www.econbiz.de/10010470691
Saved in:
10
How do franchisors evaluate foreign markets? Ilan Alon; David McKee
Alon, Ilan
;
McKee, David L.
- In:
Service franchising : a global perspective
,
(pp. 93-102)
.
2006
Persistent link: https://www.econbiz.de/10003291010
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1
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