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~subject:"Internationaler Markteintritt"
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Internationaler Markteintritt
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Bridson, Kerrie
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Journal of international marketing
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ECONIS (ZBW)
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Psychic distance : antecedents, strategy implications and performance outcomes
Evans, Jody
(
contributor
);
Mavondo, Felix T.
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10003129696
Saved in:
2
Psychic distance: antecedents, retail strategy implications, and performance outcomes
Evans, Jody
;
Mavondo, Felix T.
;
Bridson, Kerrie
- In:
Journal of international marketing
16
(
2008
)
2
,
pp. 32-63
Persistent link: https://www.econbiz.de/10003735794
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