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~subject:"Internationaler Markteintritt"
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Internationaler Markteintritt
Italien
64,952
Multinationales Unternehmen
57,520
Transnational corporation
52,863
Italy
42,921
Brand management
19,271
Markenführung
18,857
Auslandsinvestition
15,530
Foreign investment
15,363
Welt
11,620
World
11,493
Consumer behaviour
11,076
Konsumentenverhalten
10,937
Theorie
10,682
Theory
10,456
Globalisierung
10,280
Deutschland
10,066
Globalization
10,047
Germany
8,541
Markenartikel
8,097
Brand
8,045
Markenimage
7,807
Brand image
7,723
USA
6,015
Textilindustrie
5,678
United States
5,591
Großbritannien
5,353
Frankreich
5,128
China
4,887
United Kingdom
4,709
Textile industry
4,430
EU-Staaten
4,304
EU countries
4,215
France
4,162
International market entry
4,104
Innovation
3,799
Schätzung
3,763
Strategisches Management
3,565
Relationship marketing
3,519
Beziehungsmarketing
3,515
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Online availability
All
Undetermined
1,624
Free
709
CC license
74
Type of publication
All
Article
3,043
Book / Working Paper
1,067
Type of publication (narrower categories)
All
Article in journal
2,538
Aufsatz in Zeitschrift
2,538
Aufsatz im Buch
414
Book section
414
Graue Literatur
271
Non-commercial literature
271
Working Paper
224
Arbeitspapier
218
Hochschulschrift
133
Thesis
106
Collection of articles of several authors
93
Sammelwerk
93
Case study
82
Fallstudie
82
Aufsatzsammlung
53
Lehrbuch
40
Textbook
37
Conference paper
25
Konferenzbeitrag
25
Bibliografie enthalten
20
Bibliography included
20
Konferenzschrift
19
Collection of articles written by one author
14
Handbook
14
Handbuch
14
Sammlung
14
Glossar enthalten
12
Glossary included
12
Fallstudiensammlung
11
Ratgeber
10
Reprint
10
Conference proceedings
8
Bibliografie
7
Guidebook
7
Elektronischer Datenträger
5
Advisory report
3
CD-ROM, DVD
3
Gutachten
3
Investitionsführer
3
Investment guide
3
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Language
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English
3,835
German
255
Russian
12
Italian
10
French
4
Spanish
2
Croatian
1
Polish
1
Chinese
1
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Author
All
Buckley, Peter J.
34
Verbeke, Alain
24
Schmid, Stefan
22
Cavusgil, S. Tamer
20
Johanson, Martin
20
Kuivalainen, Olli
20
Panibratov, Andrej Ju.
18
Khan, Zaheer
17
Larimo, Jorma
17
Meyer, Klaus E.
17
Kraus, Sascha
16
Kumar, Vikas
16
Welch, Lawrence S.
16
Alon, Ilan
15
Francioni, Barbara
14
Gaur, Ajai S.
14
Vissak, Tiia
14
Cuervo-Cazurra, Alvaro
13
Gonzalez-Perez, Maria Alejandra
13
Petersen, Bent
13
Raff, Horst
13
Wu, Jie
13
Beamish, Paul W.
12
Benito, Gabriel R. G.
12
Cui, Lin
12
Czinkota, Michael R.
12
Dikova, Desislava
12
Knight, Gary
12
Puck, Jonas
12
Arslan, Ahmad
11
Ciravegna, Luciano
11
Dimitratos, Pavlos
11
Hennart, Jean-François Marie André
11
Lew, Yong Kyu
11
Li, Jiatao
11
Oh, Chang Hoon
11
Piscitello, Lucia
11
Schwens, Christian
11
Buch, Claudia M.
10
Chetty, Sylvie K.
10
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Institution
All
Edward Elgar Publishing
8
PriceWaterhouse and Co. <New York, NY>
8
National Bureau of Economic Research
6
Executive Agency for Small and Medium-sized Enterprises
4
Ernst & Young International <New York, NY>
3
Centre on Transnational Corporations
2
DePaul University / College of Commerce
2
Energy Sector Management Assistance Program
2
Ernst & Young <New York, NY>
2
Ernst and Whinney International <New York, NY>
2
Harvard Graduate School of Business Administration
2
IGI Global
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
Springer Fachmedien Wiesbaden
2
USA / Bureau of Foreign and Domestic Commerce
2
USA / Department of Commerce and Labor
2
University of Reading / Department of Economics
2
Universität Mannheim
2
AIB-UKI Conference <47., 2021, Online>
1
AIB-UKI Conference <50., 2024, Birmingham>
1
AMACOM
1
Academy of International Business / UK Chapter
1
American Management Association
1
Aprelʹskaja meždunarodnaja naučnaja konferencija po problemam razvitija ėkonomiki i obščestva <15., 2014, Moskau>
1
Bajkalʹskij Gosudarstvennyj Universitet Ėkonomiki i Prava / Čitinskij Institut
1
Binder Dijker Otte & Co. <Brüssel>
1
Brookings Institution
1
Center for Economic Analysis <Boulder, Colo.>
1
Centre for Economic Policy Research
1
Centre for New and Emerging Markets
1
Christian-Albrechts-Universität zu Kiel / Institut für Weltwirtschaft
1
Colorado / University / Business Research Division
1
Company of Proprietors of the Navigation of the River Dun
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <13, 2005, Wien>
1
Deloitte, Haskins and Sells <New York, NY>
1
Deutschland / Bundeswehr / Universität Hamburg
1
ESCP Europe Wirtschaftshochschule <Berlin>
1
Edition Winterwork
1
Erasmus Research Institute of Management
1
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Published in...
All
International business review : the official journal of the European International Business Academy
185
Journal of world business : JWB
97
Journal of business research : JBR
91
Journal of international management
85
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
82
Management international review : mir ; journal of international business
76
Journal of international entrepreneurship
63
European journal of international management : EJIM
49
International marketing review
46
Multinational business review
41
Thunderbird international business review
30
Journal of East-West business
29
International journal of emerging markets
28
Management international review : MIR ; journal of international business
27
Entrepreneurial business and economics review : EBER
26
SpringerLink / Bücher
24
Asian business & management
23
Review of international business and strategy
23
European business review : EBR ; the official journal of the International Management Centres, Europe
22
Industrial marketing management : the international journal for industrial and high-tech firms
20
Asia Pacific business review
19
International journal of business and globalisation : IJBG
18
Journal of international marketing
17
Global strategy journal : GSJ
16
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
15
International entrepreneurship and management journal
15
International small business journal : researching entrepreneurship
14
Journal of international trade & commerce
14
International journal of globalisation and small business : IJGSB
13
International small business journal : ISBJ
13
Journal of East European management studies : JEEMS
13
Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research
13
Cross cultural & strategic management
12
Journal of economics & management
12
Asia Pacific journal of management
11
Research in international business and finance
11
Springer eBook Collection
11
Strategic management journal
11
The challenge of BRIC multinationals
11
European management journal
10
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Source
All
ECONIS (ZBW)
4,104
EconStor
6
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1
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10
of
4,110
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date (oldest first)
1
Global products marketing strategy of two European MNCs in Vietnam
Wafler, Beat Hans
;
Badir, Yuosre F.
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 573-588
Persistent link: https://www.econbiz.de/10011801099
Saved in:
2
Italian luxury
fashion
brands in China : a retail perspective
Bonetti, Francesca
- In:
The international review of retail, distribution and …
24
(
2014
)
4
,
pp. 453-477
Persistent link: https://www.econbiz.de/10010384757
Saved in:
3
Dominance versus collaboration models : French and Italian luxury
fashion
brands in Japan
Isozaki, Yoko
;
Donzé, Pierre-Yves
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 394-408
Persistent link: https://www.econbiz.de/10013410699
Saved in:
4
The standardization-localization dilemma of brand communications for luxury
fashion
retailers' internationalization into China
Liu, Sindy
;
Perry, Patsy
;
Moore, Christopher
;
Warnaby, Gary
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
Saved in:
5
Internationaler Relaunch
Kohlert, Helmut
;
Rempel, Irina
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 285-302)
.
2013
Persistent link: https://www.econbiz.de/10011447470
Saved in:
6
Selling Europe to the world : the rise of the luxury
fashion
industry, 1980-2020
Donzé, Pierre-Yves
-
2023
as the Italian
fashion
houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oréal or new start …
Persistent link: https://www.econbiz.de/10013485809
Saved in:
7
Flagship stores as a market entry method : the perspective of luxury
fashion
retailing
Moore, Christopher M.
;
Doherty, Anne Marie
;
Doyle, …
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 139-161
Persistent link: https://www.econbiz.de/10003949203
Saved in:
8
The flagship format within the luxury
fashion
market
Nobbs, Karinna
;
Moore, Christopher M.
;
Sheridan, Mandy
- In:
International journal of retail & distribution management
40
(
2012
)
12
,
pp. 920-934
Persistent link: https://www.econbiz.de/10009672355
Saved in:
9
Multi-sided digital platforms' application in SMEs'
fashion
brands internet-enabled international marketing
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna
- In:
European research studies
24
(
2021
)
3B
,
pp. 739-748
Persistent link: https://www.econbiz.de/10012666819
Saved in:
10
E-commerce in the internet-enabled foreign expansion of Polish
fashion
brands owned by SMEs
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna Małgorzata
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10012797985
Saved in:
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